I design it, build it, and ship it.

After years delivering at the intersection of design, development, and demand generation — for enterprise brands, record labels, nonprofits, and startups — I'm channeling that experience into product. Building software that solves problems I understand from the inside out.

The advantage of coming from the client and agency side: I know exactly where tools fall short, where workflows break down, and where software creates friction instead of removing it. That pattern recognition is the foundation.

The design and development skills that made me effective as a designer are the same ones I'm using to build product — which means I'm not just defining what should exist, I'm shipping it.