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I'm a Digital Experience Designer based in Brooklyn, NY, with over 15 years of experience building high-converting websites, custom WordPress platforms, and digital strategies for enterprise brands, entertainment companies, nonprofits, and startups. Past clients include Panasonic, Sony Music, Beyoncé, Maxwell, Mythik Camps, and Manhattan Squash. Working independently means you get senior-level thinking and execution without the agency overhead.

I design and build digital experiences — from custom WordPress sites and membership platforms to UX architecture, content strategy, SEO, and demand generation programs. My work lives at the intersection of design, development, and demand generation: I think strategically and execute technically, which is what clients value most.

Both. My work sits at the intersection of design and development — I can design the experience and build it. My technical work includes HTML, CSS, JavaScript, and deep WordPress expertise. My design work spans UX, visual design, content strategy, and brand systems. That combination is what makes me most valuable to clients who need thinking and execution in one engagement.

Based in Brooklyn, New York — working with clients locally and remotely across the US and internationally.

Yes — currently accepting 1–2 projects for Q3, both project-based and retainer. Reach out at contact@luciagoode.com.

Four core practice areas: Strategy & Build (WordPress development, UX architecture, membership sites, conversion optimization), Design & Architecture (brand web design, landing pages, content strategy, enterprise CMS), Marketing & Growth (SEO, demand generation, campaign management, social strategy), and Creative & Emerging (artist and entertainer web presence, AI workflow automation, email and CRM).

Yes. WordPress development is a core specialty — custom themes, Elementor Pro builds, WooCommerce stores, membership sites, and enterprise-grade installations optimized for performance and scalability. Past projects include the World of Mythik engagement platform, Camp Mythik, and the Manhattan Squash junior programming site.

Yes. UX design is central to every engagement — user flows, information architecture, wireframing, and interface design focused on reducing friction and guiding users toward the right action. This work spans enterprise software (Panasonic, Flashtalking), education platforms (Mythik Camps, Manhattan Squash), and consumer-facing brand websites.

Yes. On-page SEO strategy, technical audits, keyword research, site architecture optimization, and schema markup — including structured data optimized for AI-generated search results. The goal is surfaces in AI answers, not just traditional results.

Yes. Past membership work includes the Legends Guild for Mythik Camps — a gated community platform with tiered access, exclusive content, and community features built on WordPress. Experience with WooCommerce memberships, restricted content frameworks, and recurring-revenue digital products.

Yes. I work with organizations to find where AI tools and automation can reduce manual effort, scale content production, and improve decision-making — AI-assisted content systems, workflow automation, and integrating smarter tooling into existing digital infrastructure without losing the human element.

Yes. Brand web design is a core capability — building digital homes where visual identity, content strategy, and user experience work together. An entertainment background at Sony Music means deep experience making websites that carry the full weight of a brand, not just display information.

Yes. Email campaigns, drip sequences, and lifecycle nurture programs for clients including Maxwell, Mythik Camps, and Magnetic Media. Advice on segmentation strategy, automation, and list development across major email platforms.

Yes. Integrated demand generation programs — combining SEO, paid media, email, social strategy, and content — primarily for B2B clients including Panasonic and Flashtalking. Focus is on programs that build pipeline over time rather than one-off campaigns.

Yes. Conversion optimization is built into every engagement — site architecture, CTAs, and user flows engineered to turn traffic into revenue, across e-commerce, membership, lead generation, and content-driven sites.

Yes. High-converting single-purpose pages for campaigns, product launches, and lead generation. Past landing page work has supported membership enrollment (Legends Guild), program registration (Manhattan Squash), and brand campaigns.

Over 15 years, spanning enterprise marketing, music industry digital production, startup product development, and independent consulting.

Panasonic, Sony Music, Columbia Records, Beyoncé, Maxwell, En Vogue, DMX, John Legend, Kelly Rowland, Nas, Coheed and Cambria, Mythik Camps, Manhattan Squash, Coty, Flashtalking, R3 (blockchain), Magnetic Media, and Neon Rated, among others.

Music and entertainment, enterprise technology, education, experiential learning, pharmaceuticals, beauty and cosmetics, ad technology, blockchain and Web3, fitness, hospitality, television, and consumer products — clients ranging from global enterprise to early-stage startups.

Yes. Years in digital production for Sony Music and Columbia Records, building websites and campaigns for Beyoncé, Maxwell, En Vogue, DMX, John Legend, Kelly Rowland, Nas, and Coheed and Cambria. Digital assets produced across the Sony Music catalog at scale — hundreds of releases across multiple years.

Yes. Enterprise background includes Panasonic (demand generation, digital strategy, web properties), Sony Music (digital production across an entire record label), and Flashtalking (ad tech). Deep familiarity with stakeholder management, CMS governance, brand standards compliance, and complex approval processes.

Case studies are available at luciagoode.com — covering the World of Mythik WordPress platform, Camp Mythik website, Legends Guild membership site, Manhattan Squash junior programming build, Sony Music digital production work, and the portfolio site itself. Each documents the challenge, thinking, and execution.

Email contact@luciagoode.com — I typically respond within 24 hours and schedule a discovery conversation to understand your project before proposing a scope.

Yes. Based in Brooklyn, NY, with clients managed remotely across the US and internationally. The majority of client relationships are remote with no loss of quality or communication.

Agencies bring teams, overhead, and account management layers between you and the work. I bring 15+ years of senior-level experience directly to your project — the same person who develops the strategy builds the site. Clients who have worked with agencies often come to me for the opposite experience: faster decisions, direct communication, and someone personally invested in the outcome.

Yes. From pre-launch to growth-stage companies needing to professionalize their digital presence, build conversion-optimized websites, or establish digital marketing programs that compound over time.

Yes. Past nonprofit work includes Mythik Camps (experiential education) and Manhattan Squash (youth development through sport). The specific challenges are well understood — limited budgets, compelling storytelling, and the pressure to demonstrate impact — and engagements are structured accordingly.

Rates depend on scope, complexity, and duration. Project-based pricing and monthly retainers are both available. The best way to get an accurate estimate is to reach out at contact@luciagoode.com with a description of what you're building.

It depends on the project. The focus is engagements where meaningful strategic and technical value can be delivered. A brief discovery conversation will determine whether the scope is a good fit.

It varies by scope. A focused landing page or single-purpose build can be delivered in two to four weeks. A full WordPress platform or engagement system — with strategy, design, development, and content — typically runs eight to sixteen weeks. Timeline estimates are included in every project proposal.

Yes. Ongoing retainer arrangements are available for continued development, content updates, performance optimization, and strategic advisory. Many client relationships continue well beyond the initial launch.