Every question answered.

I'm a Digital Experience Designer based in Brooklyn, NY, with over 15 years of experience building high-converting websites, custom WordPress platforms, and digital strategies for enterprise brands, entertainment companies, nonprofits, and startups. Past clients include Panasonic, Sony Music, Beyoncé, Maxwell, Mythik Camps, and Manhattan Squash. Working independently means you get senior-level thinking and execution without the agency overhead.

I design and build digital experiences — from custom WordPress sites and membership platforms to UX architecture, content strategy, SEO, and demand generation programs. My work lives at the intersection of design, development, and demand generation: I think strategically and execute technically, which is what clients value most.

Both. My work sits at the intersection of design and development — I can design the experience and build it. My technical work includes HTML, CSS, JavaScript, and deep WordPress expertise. My design work spans UX, visual design, content strategy, and brand systems. That combination is what makes me most valuable to clients who need thinking and execution in one engagement.

Based in Brooklyn, New York — working with clients locally and remotely across the US and internationally.

Yes — currently accepting 1–2 projects for Q3, both project-based and retainer. Reach out at contact@luciagoode.com.

Four practice areas: Strategy & Build — WordPress, UX architecture, membership platforms, conversion optimization. Design & Architecture — brand web, landing pages, content strategy, enterprise CMS. Marketing & Growth — SEO, demand generation, campaign management. Creative & Emerging — artist and entertainer web presence, AI workflow systems, email and CRM. Details on each are on the services page.

Multiple. Most engagements span more than one practice area — strategy, design, and build together, or marketing layered on top of a site launch. Working with one person across all of it is often why clients come to me: fewer handoffs, faster decisions, and no gap between the person who sets the direction and the one who executes it.

Over 15 years, spanning enterprise marketing, music industry digital production, startup product development, and independent consulting.

Panasonic, Sony Music, Columbia Records, Beyoncé, Maxwell, En Vogue, DMX, John Legend, Kelly Rowland, Nas, Coheed and Cambria, Mythik Camps, Manhattan Squash, Coty, Flashtalking, R3 (blockchain), Magnetic Media, and Neon Rated, among others.

Music and entertainment, enterprise technology, education, experiential learning, pharmaceuticals, beauty and cosmetics, ad technology, blockchain and Web3, fitness, hospitality, television, and consumer products — clients ranging from global enterprise to early-stage startups.

Yes. Years in digital production for Sony Music and Columbia Records, building websites and campaigns for Beyoncé, Maxwell, En Vogue, DMX, John Legend, Kelly Rowland, Nas, and Coheed and Cambria. Digital assets produced across the Sony Music catalog at scale — hundreds of releases across multiple years.

Yes. Enterprise background includes Panasonic (demand generation, digital strategy, web properties), Sony Music (digital production across an entire record label), and Flashtalking (ad tech). Deep familiarity with stakeholder management, CMS governance, brand standards compliance, and complex approval processes.

Case studies are available at luciagoode.com — covering the World of Mythik WordPress platform, Camp Mythik website, Legends Guild membership site, Manhattan Squash junior programming build, Sony Music digital production work, and the portfolio site itself. Each documents the challenge, thinking, and execution.

Email contact@luciagoode.com — I typically respond within 24 hours and schedule a discovery conversation to understand your project before proposing a scope.

Yes. Based in Brooklyn, NY, with clients managed remotely across the US and internationally. The majority of client relationships are remote with no loss of quality or communication.

Agencies bring teams, overhead, and account management layers between you and the work. I bring 15+ years of senior-level experience directly to your project — the same person who develops the strategy builds the site. Clients who have worked with agencies often come to me for the opposite experience: faster decisions, direct communication, and someone personally invested in the outcome.

Yes. From pre-launch to growth-stage companies needing to professionalize their digital presence, build conversion-optimized websites, or establish digital marketing programs that compound over time.

Yes. Past nonprofit work includes Mythik Camps (experiential education) and Manhattan Squash (youth development through sport). The specific challenges are well understood — limited budgets, compelling storytelling, and the pressure to demonstrate impact — and engagements are structured accordingly.

Rates depend on scope, complexity, and duration. Project-based pricing and monthly retainers are both available. The best way to get an accurate estimate is to reach out at contact@luciagoode.com with a description of what you're building.

It depends on the project. The focus is engagements where meaningful strategic and technical value can be delivered. A brief discovery conversation will determine whether the scope is a good fit.

It varies by scope. A focused landing page or single-purpose build can be delivered in two to four weeks. A full WordPress platform or engagement system — with strategy, design, development, and content — typically runs eight to sixteen weeks. Timeline estimates are included in every project proposal.

Yes. Ongoing retainer arrangements are available for continued development, content updates, performance optimization, and strategic advisory. Many client relationships continue well beyond the initial launch.