Manhattan Squash
A custom WordPress build for Manhattan Community Squash Center's Nicol Squash junior program — translating a dense, multi-tiered schedule, pricing structure, and tournament coaching calendar into a page that actually works for the people who need it.
Multiple audiences.
One page.
Manhattan Community Squash Center's Nicol Squash Academy offered a layered junior programming structure: multiple player tiers, weekday and weekend tracks, per-session pricing for members and non-members, a tournament coaching calendar, private lesson options, and a lineup of elite coaches. The information was real and valuable. The challenge was making it readable.
The audience wasn't just one person — it was parents trying to figure out if their 10-year-old belonged in Rising Stars or Tournament Players, and serious competitive players checking tournament prep schedules. Building for both meant building architecture that could serve both, without requiring either one to wade through the other's information first.
The page was designed to work top-to-bottom for a first-time parent, and also scannable for a returning competitive player looking for a specific schedule block or pricing detail.
Sports programming pages tend to fail in one of two directions: they either bury the detail behind too many clicks (frustrating serious players who need specifics), or they dump everything on the page at once (overwhelming parents who just want to know if their kid will fit in).
The solution was strict visual hierarchy — bold tier headers that let scanners self-sort, then progressively detailed content within each block. The tournament calendar and private lesson pricing were positioned at the bottom as deliberate "dig deeper" sections, not buried, but clearly post-decision content.
The programming page handled a volume of information that would typically require multiple sub-pages or a PDF download — and consolidated it into a single, scroll-friendly layout that served both casual browsers and committed competitors without compromise.