Legends Guild
Membership
Turning a summer camp into a year-round membership community. Landing page strategy, conversion architecture, and membership UX for Mythik Camps' annual retention program.
A world-class experience — with a one-season attention span.
Mythik Camps had built something genuinely great: immersive, mythology-driven day camps that kids loved. But the relationship ended every August. Parents enrolled in the summer, had a great experience, and then went dark until the following spring — if they remembered to come back at all. The business needed a bridge between camp seasons, something that gave families a reason to stay connected and feel like they belonged to something bigger than a summer program.
mythikcamps.com / legends-guild-membership
A membership identity — not just a sign-up page.
The Legends Guild needed to feel like an exclusive community, not a camp upsell. The work covered the full stack: positioning the membership as an identity, designing the conversion page, and building the enrollment flow that moved families from "interested" to "member."
Benefits structured for two audiences.
Parents pay the $275 membership fee, but kids experience the benefits. The page was designed to serve both simultaneously — leading with priority access and registration perks that reduce parent anxiety, while surfacing the exclusive experiences and community status that make kids ask for it by name. Every benefit was written and placed to land for the decision-maker without losing the kid.
Retention as a product.