One program, two camps, one story
Mythik Camps added a second location. The existing page had no way to hold both without making them compete. The fix was structural, not cosmetic.
Both locations now live on one page under a single Camp Mythik identity, with a shared activity system that keeps them in sync.
The Challenge
Mythik Camps ran one program. For 2026 it added a second location, Berkshire Lake, alongside the existing Taconic Outdoor Education Center (TOEC) site, with the same program, the same activities, and one new addition: StoryLab.
The page had been built entirely around a single location. Adding a second the obvious way, two cards side by side, would have made the two read as competing products instead of two expressions of one brand. The visitor would land on a choice they should never have to make: which one is the real camp?
Establish Camp Mythik as one brand first. By the time a visitor reaches a location, they have already bought in, so the location becomes a logistics choice, not a referendum on which camp is real.
The Build
WordPress build within the existing custom theme, rebuilt from the ground up rather than retrofitted onto the old single-location layout. A shared activity widget syncs across both locations, so future program updates reach both sections at once, and the CMS architecture keeps the page editable by non-technical staff.
Key Decisions
Lead with the brand, not the location.
The hero establishes Camp Mythik before any location appears: two buttons, equal weight, equal position, so visitors read the brand twice before they read a location once. A founder video between the hero and the locations frames Berkshire as the next chapter, not a parallel product. The positioning does the heavy lifting before the visitor has to make a single choice.
Give both locations identical weight.
Every section mirrors the other: description, activity grid, dates, pricing, CTA, down to the same four-icon activity grid. The visual parity signals that neither is the main camp. Decision architecture, not decoration.
StoryLab is an addition, not a replacement.
The new creative layer, spanning storytelling, digital production, songwriting, and performance arts, lives at Berkshire. It reads as an addition to Camp Mythik, and TOEC still reads as complete because the base program is identical. Nothing about the new location frames the original as the lesser option.